Tracking Our Top Key Performance Indicators
Here’s how and why we track our top key performance indicators to reach our goals.
Today I’m recording part of this video at the Palm Springs airport because we’re about to surprise our team with a night in Las Vegas to train, team build, and celebrate reaching a goal we set over five years ago. Our goal was to hit $100 million in sales, and we reached it within the first six months of 2021. With that in mind, today I’m sharing the top key performance indicators that we track throughout the year to ensure that we’re hitting our goals by the end of the year.
If you’ve been in the real estate business for any amount of time, you’re keenly aware that for the majority of agents, business doesn’t just fall into our laps. We have to make opportunities to connect with potential clients, and when we do, we know it’s likely that clients aren’t making a purchase immediately. This year on average, our agents nurture clients for two to three months before they get a home in escrow. So for us, one of the biggest predictors of success is the number of face-to-face conversations we have with prospective clients.
Speaking with people face to face provides us the best opportunity to show our value, create connections, build trust, and influence them. If we can meet face to face and go through our buying or listing presentation, odds are that our agent will get a signed contract. So those meetings are our focus.
“For the majority of agents, business doesn’t just fall into our laps. ”
The metrics that lead to those conversations are the number of calls and contacts our agents make. We have a good understanding within our team of the percentages agents should be getting of calls to contacts, contacts to appointments, and appointments to contract. I know this sounds like minutia, but those ratios are the first steps to understanding what parts of our business we excel in, what we can improve upon, and provide a guide to help us be consistent in our daily approach and master our craft. They’re the baseline for where coaching starts with our agents, and they can easily track these and other key performance indicators through their personal dashboards.
If you have any questions or would like to know more about the services we provide to our agents, reach out via phone or email. We’d love to help you.
Josh, Gil, Penny, Christian and Blaire Jelmberg - Owners and Leadership of the Jelmberg Team Real Estate
Since it’s inception the Jelmberg Team has been dedicated to setting a new standard for successful business practice, engaging marketing, client care, and innovation. This standard of excellence has given our team a superior reputation with our clients. This standard has been molded into a proven method to sell homes we call the “Jelmberg Advantage.” This “Jelmberg Advantage” is the edge our real estate professionals have when completing a real estate transaction and results in a clear advantage for our team members by all metrics. We have spent an enormous amount of time and money over the last 10 years to create, identify, vet, test, and implement what we believe to be the most effective systems, tools and strategies we could find. Our team members are able to implement these systems into their business to help meet their real estate goals with more leads, more closings, and more referrals.
In the last 10 years our we have over $860 million in home sales!
Why hire just one person when you can have a team of professionals dedicated to selling your home? The Jelmberg Team has found talented Buyers Agents, Marketing Specialists, Photographers, Listing & Contracts Coordinators, and more, which are all an important part of actualizing the sale or purchase of a home.
We’ll meet with you one-on-one to help you with your real estate business. Confidential and with no strings attached.